At VivaTech 2025, L’Oréal unveiled groundbreaking beauty innovations developed in collaboration with North Asian tech leaders. The showcase highlighted advancements in personalized skincare, sustainable packaging, and eco-friendly beauty solutions, underscoring the brand’s commitment to cutting-edge technology and environmental responsibility.
At this year’s VivaTech conference in Paris, L’Oréal unveiled a series of groundbreaking advancements in beauty technology, highlighting its North Asia open innovation ecosystem. The event featured a dedicated forum titled “New Frontiers of Beauty Powered by North Asia Open Innovation,” emphasizing L’Oréal’s commitment to co-creating the future of beauty through strategic partnerships with innovators across China, Japan, and South Korea.
The forum brought together pioneering startups from North Asia, all participants in L’Oréal’s Big Bang Beauty Tech Innovation Program. These startups showcased novel technologies spanning skincare diagnostics, generative artificial intelligence, and sleep science. L’Oréal leveraged its open innovation strategy to foster cross-border collaborations, transforming regional breakthroughs into scalable global beauty solutions.
Barbara Lavernos, Deputy CEO in charge of Research, Innovation, and Technology at L’Oréal Groupe, remarked on the importance of collaborative innovation: “L’Oréal is born from science, and to continue pushing beauty frontiers, we believe in the power of co-creation, collaboration, and co-innovation with the external world.” She further emphasized that the program’s success in North Asia has inspired its expansion into other regions, broadening L’Oréal’s global innovation impact.
Among the featured startups were:
These collaborations demonstrate a powerful synergy between L’Oréal’s expertise and regional entrepreneurial creativity, resulting in innovative products tailored to diverse consumer needs.
The forum also featured a roundtable discussion with industry leaders and startup founders. They explored real-world applications of open innovation, the distinct strengths of North Asia’s tech landscape, and emerging trends set to redefine the beauty industry. Guive Balooch, Global Managing Director of Augmented Beauty & Open Innovation at L’Oréal Groupe, highlighted the vital link between creating innovation and designing it for scale, underscoring how regional ingenuity combined with L’Oréal’s global reach accelerates transformative beauty solutions.
L’Oréal’s North Asia open innovation model is evolving beyond a regional initiative into a global accelerator. By bridging local capabilities with international platforms like VivaTech, the company converts cutting-edge ideas into products that resonate worldwide. This approach bolsters L’Oréal’s commitments to sustainability, inclusivity, and personalization, ensuring that the future of beauty is responsible and consumer-centric.
The success of the Big Bang program exemplifies L’Oréal’s dedication to shaping the beauty industry’s future via collaboration and technological advancement. As the company expands its open innovation efforts globally, it remains a pioneer in integrating technology and beauty, delivering personalized, eco-conscious products accessible to consumers everywhere.
L’Oréal’s participation in VivaTech 2025 marks a pivotal moment in its ongoing journey to revolutionize beauty through technology and partnership. By nurturing innovation in North Asia and beyond, L’Oréal not only reinforces its leadership in beauty tech but also inspires a new era of sustainable, personalized beauty solutions worldwide.
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