A cutting-edge concept opens in Charlotte’s South End where professionals can hit the gym and then dive into work—under one stylish roof. “The Club” blends boutique-style fitness classes with sleek co-working zones, creating a productivity-meets-wellness lifestyle trend.
There’s a new place redefining what it means to start your day strong, and it’s not just a gym. It’s not only a café, either. It’s not your average co-working space. It’s all of that and more—right in the heart of South End, Charlotte.
The Club, a brand-new two-story hybrid hub, has opened its doors in South End, offering a unique fusion of boutique fitness, productive co-working, and community connection. If you’re tired of commuting from home to the gym, to the café, then to the office—this is your solution.
This space doesn’t just accommodate your schedule. It reshapes it.
Created by two young entrepreneurs with deep roots in fitness, Nicole Paradis and Meg Mars, The Club answers a modern question: What if you didn’t have to separate wellness and productivity?
Nicole and Meg relocated from Boston to Charlotte in 2024, bringing their passion for movement, wellness, and connection with them. While exploring their new city, they noticed something missing. A place where people could work, exercise, socialize, and recharge—all in one space.
So they built it. And it’s already turning heads.
Located at 1200 South Graham Street, The Club occupies what was once a bustling brewery. It’s now been fully transformed into a dual-level lifestyle experience.
As you walk in, you’re greeted by a stunning co-working café lounge. With high ceilings, natural light, and thoughtfully arranged seating, it blends the energy of a premium workspace with the comfort of your favorite neighborhood coffee shop.
The café is powered by Pertinacious Coffee Co., a local roaster known for its ethically sourced beans and bold flavor. It's not just a caffeine stop—it’s a productivity station.
Whether you're closing deals on your laptop or just brainstorming with a colleague over matcha, the space makes you feel sharp and connected.
Downstairs is where the real transformation happens. This level is home to four signature fitness experiences:
Each class is carefully curated to push your body without punishment. The mood lighting, curated playlists, and immersive design make each session feel like a mini event, not just a workout.
The official opening took place on Saturday, June 21, 2025, marking the beginning of something special in the Charlotte fitness scene.
Even though the fitness level wasn’t fully operational due to last-minute mechanical delays, the launch focused on giving visitors a taste of what’s to come.
Attendees sipped lattes, explored the co-working lounge, met the founders, and signed up for trial classes. There was buzz, excitement, and a shared curiosity—what happens when your workout studio becomes your office and your social spot?
This space wasn’t built for one niche group. It was built for everyone trying to live a little better.
Remote professionals who hate sitting in their living rooms.
Fitness lovers tired of driving from yoga to brunch to work.
Creatives looking for energy, not isolation.
The Club is designed to help you get your work done and your body moving—without sacrificing community or convenience.
What makes The Club revolutionary isn’t just its layout. It’s the way it makes you feel.
You’re not shuffling between roles. You’re flowing through them.
You’re not splitting your time. You’re maximizing it.
Start your morning with a ride class.
Shower on-site and head upstairs with your laptop.
Sip on an espresso.
Knock out a few meetings.
End the day with a 45-minute heated stretch and a cold brew.
This is balance. And it feels damn good.
The Club currently offers:
Bundled memberships will soon launch, giving users access to fitness classes, workspace time, and exclusive community events.
Prices reflect boutique service and premium experience, and members say it’s worth every penny for what you get in return: flexibility, health, and belonging.
Nicole and Meg aren’t corporate investors—they’re real humans who love wellness and built the place they wanted to exist.
Meg comes from a background in marketing and fitness education, while Nicole has a personal training and community-building focus. They teach classes, greet new members, and answer emails. You’re not just entering a company—you’re joining a vision.
Their mission is simple: Help people thrive in a space that supports every part of their lifestyle.
The Club is part of a bigger trend happening across South End—and honestly, across cities everywhere.
People want more than traditional gyms. They want experiences. They want spaces with soul.
With BathHouse CLT preparing to launch nearby (offering contrast therapy like hot-cold plunges), South End is turning into a wellness neighborhood. In 2025 alone, more than 50+ wellness spaces opened in the area.
The Club fits right into this movement—offering not just workouts, but daily rituals that feel natural and nourishing.
On weekends, The Club will feature:
It’s not just a facility. It’s a place to grow with others—mentally, physically, professionally.
Expect these additions soon:
Meg and Nicole plan to eventually expand their concept to other neighborhoods—but South End is home for now, and it's only just begun.
The Club isn’t just a place—it’s a philosophy.
Your body and your brain aren’t two different things.
Your health and your productivity aren’t enemies.
You don’t need to choose between a workout and your career.
The Club proves you can do both—and do them better, together.
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