Dharmil Sheth, Dhaval Shah, and Hardik Dedhia—founders of PharmEasy—have launched All Home, an omni‑channel platform aimed at streamlining interior design and home improvement. The Mumbai‑based startup has secured seed funding from Bessemer Venture Partners and top angels, valuing it at over $120 million
A new journey begins in India’s startup space as the visionary co-founders of PharmEasy — Dharmil Sheth, Dhaval Shah, and Hardik Dedhia — step into the world of home design and interior transformation with their latest venture, All Home. After disrupting the healthcare sector with one of the most successful online pharmacies in the country, the trio is now setting their sights on revolutionizing home improvement with a tech-driven, end-to-end service.
The move might seem surprising at first glance, but when viewed through the lens of India’s evolving lifestyle priorities, it makes perfect sense. Over the last few years, consumer behavior has shifted dramatically. Home is no longer just a space to live—it’s now a multi-functional hub for work, relaxation, fitness, entertainment, and more.
People are increasingly demanding personalized, professional, and affordable home transformation services. And that’s where All Home enters the picture—with a mission to organize the unorganized home improvement market and make renovation services as smooth and accessible as ordering medicine online.
What truly sets this venture apart is the scale and speed with which it has gained financial momentum. Within weeks of conceptualization, All Home secured a seed funding round, reportedly at a valuation exceeding $120 million. The round was backed by Bessemer Venture Partners, along with a select group of experienced angel investors.
This aggressive investment showcases one thing clearly — the market believes in the capability of these founders to build another unicorn. With a proven track record and sharp understanding of user-centric digital businesses, they are being trusted once again to redefine yet another industry.
All Home is being designed as a comprehensive platform offering services across the entire home improvement journey — from inspiration to installation. While the full model is still under wraps, early reports suggest the following pillars:
🖥️ Tech-Powered Discovery: Users will be able to browse modern design themes, budget estimates, and layout inspirations through an app or website.
📐 Design-to-Execution Model: From hiring architects and interior designers to sourcing construction materials and overseeing work, All Home will manage the project end-to-end.
🏢 Hybrid Operations: Although primarily digital, there may be physical experience centers or partner stores in key cities, allowing customers to see materials and mock-ups before committing.
🔒 Quality, Trust & Transparency: Vendor verification, warranty-backed services, and price transparency will be key to user satisfaction.
India's home improvement industry is booming — currently valued in billions and growing at a CAGR of 20%+. What’s fueling this boom?
🏠 Rising demand for urban housing and remodeling
💼 A growing remote work culture, which places more value on functional and aesthetic home spaces
📊 Higher disposable income among millennials and Gen Z homebuyers
📱 Increasing reliance on digital services for previously offline sectors
Yet despite the opportunity, most homeowners still struggle to find reliable service providers, deal with budget overruns, and face unpredictable project timelines. All Home’s founders aim to change this narrative with a scalable, streamlined solution.
Unlike pharma or retail, home improvement in India is highly fragmented. From carpenters and masons to high-end designers and furniture importers — the service quality varies widely. In metros like Mumbai, Delhi, and Bengaluru, there are pockets of premium providers, but the average homeowner is left juggling between contractors, delays, and poor finishes.
This fragmentation presents an opportunity for a platform like All Home, which can become the go-to brand for standardized, stylish, and affordable renovations — something the average Indian homeowner has long desired but rarely found.
📈 Estimated value of Indian home improvement market: ₹5.5 lakh crore
🏘️ Average urban household renovation spend: ₹3.2 lakh
📲 Over 60% of millennial homeowners prefer digital-first service models
🛠️ 40% of users express dissatisfaction with quality and coordination in traditional renovations
These numbers reflect the exact pain points All Home is targeting with its tech and service-first approach.
In several informal interviews and investor meetings, the founders shared glimpses of their strategy. According to them:
💬 “When we started PharmEasy, people didn’t believe healthcare could go online. Now, we’re seeing similar hesitation in the home improvement market—and we want to change that.”
💬 “Everyone dreams of a beautiful home, but very few have a trusted platform to guide them. That’s the gap we want to fill with All Home.”
💬 “Our vision is not just to beautify homes, but to build trust in the home transformation journey — making it predictable, efficient, and affordable.”
These statements reflect a strong mission-first attitude with a user-centered execution plan — something that worked wonders for them during the PharmEasy journey.
🛣️ Initial operations are expected to begin in Tier 1 cities, starting with Mumbai and Bengaluru.
🏢 Hiring is underway for designers, project managers, supply chain leads, and software engineers.
🧪 Pilot projects are likely to launch by Q3 2025, followed by platform beta release.
📣 Branding, influencer partnerships, and early customer campaigns to begin as early as July 2025.
If the platform succeeds in its early test beds, it’s only a matter of time before it scales nationally.
With deep entrepreneurial experience, a sharp product sense, and a solid investor network, the PharmEasy co-founders are setting out to transform yet another everyday experience — the home makeover.
Their new platform, All Home, is not just a startup. It's a bold declaration that the Indian home deserves better, and tech can lead the way.
The timing couldn’t be more perfect. In a market that’s hungry for quality, organization, and transparency, All Home may soon become a household name — quite literally.
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